
“The scone spot that makes kayakers wish they'd ordered three more before the Uber showed up.”
Google summary and service flags confirm visible pastry display — the kind of setup where you point and order impulsively.
Reviewer ordered 'literally minutes before my Uber arrived' and another notes 'quick and easy' — designed for beach-day pit stops.
Two reviews mention coming directly from kayaking at La Jolla Shores, ordering impulsively because they're hungry from the water.
Reviewer notes it's the 'only place on the strip open before 7 on a Saturday' — rare early service in a beach town.
Cranberry scones called 'the best I ever had...light and fluffy, not too sweet' — people drive here for the pastry case.
“Brick & Bell Cafe opens at 6:30 AM when every other spot along the Shores is still dark — the singular early-morning option before the beach or a dawn paddle.”
While competitors sleep in until 9 or 10, Brick & Bell has been serving coffee and pastries to kayakers, surfers, and early walkers since before sunrise. This matters when you're trying to beat the marine layer or grab breakfast before the parking nightmare starts below the bluff.
The operation is simple: counter service, a glass case of pastries baked daily, and a short menu of breakfast sandwiches. The sunrise sandwich on a croissant is the go-to — eggs, cheese, your choice of meat on a flaky croissant that holds up to takeout better than most. The cranberry scones get consistent praise for being lighter and less sweet than typical coffee shop fare. Coffee is straightforward and well-executed; the mocha iced holds up in the coastal humidity.
The space itself is compact — a few tables inside, some seating outside on Avenida De La Playa. Most people grab and go, which keeps things moving even when there's a line. Expect to spend around $15 for a sandwich and coffee, which is reasonable for this part of the cove.
Downsides: Limited seating means you're often eating in your car or on a bench. The menu doesn't change much, so if you're looking for variety, you'll be disappointed. And once the rest of the Shores wakes up, parking becomes the usual nightmare — get there early or be prepared to circle.
Best move: Hit it before 7:30 AM on weekends, grab a sandwich and scone for later, and avoid the post-beach rush when everyone else finally discovers coffee exists.
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2216 Avenida De La Playa, La Jolla, CA 92037, USA
6 months ago