Is there parking at Good Measure in North Park?

Good Measure is located on 30th Street in North Park with street parking available in the neighborhood. Arrive early on weekend mornings if parking is tight—it's a popular breakfast spot and spots fill up quick.

Yes, Good Measure is pet-friendly and has outdoor seating where you can bring your dog. It's a casual North Park spot that welcomes four-legged regulars.

What should I order first?

Go straight for the breakfast sandwiches—specifically the Sausage, Egg & Cheese with goat cheese, fig jam, and pickled onions. The Bacon, Egg & Cheese is equally solid, and people rave about the hash and acai bowls if you want something lighter. The caramelized fig cold brew pairs perfectly with whatever you pick.

Is Good Measure good for kids?

Absolutely—it's marked as kid-friendly with a casual vibe and quick service. The breakfast burrito and sandwiches are portion-controlled and crowd-pleasing, plus the outdoor seating keeps things relaxed if you've got little ones.

Do I need a reservation or can I walk in?

Good Measure operates as a walk-in spot with dine-in and takeout service. Weekend mornings get busy, so go early or be ready for a short wait—it's worth it though.

What's the vibe like?

It's a no-nonsense North Park breakfast and lunch joint with outdoor seating and a solo-friendly bar setup. The owner's hands-on (they've been spotted making coffees), and it skews local and unpretentious—exactly what the neighborhood needs.

Are there vegan or dietary options?

They offer avocado toast and acai bowls alongside the meat-heavy sandwiches, so vegetarians have solid choices. Specific allergy accommodations aren't mentioned in reviews, so call ahead if you have strict dietary needs.

Good Measure — San Diego

“Good Measure runs breakfast out of an Airstream tucked in an alley off 30th Street, slinging sandwiches built on fig jam and goat cheese instead of the usual bacon-egg script.”

While Tribute Pizza down the block does precise Neapolitan pies, Good Measure plays the opposite game — casual breakfast sandwiches with unexpectedly refined moves. The sausage, egg & cheese comes with pickled onions and fig jam, a sweet-savory thing that regulars obsess over. The bacon version follows the same template. These aren't diner sandwiches trying to be fancy; they're café sandwiches that happen to have better flavor architecture than most North Park brunch spots charging twice as much.

The setup is pure 30th Street oddball: order at the Airstream, grab a table in the alley between a laundromat and whatever else. The owner works the espresso bar and takes orders. The caramelized fig cold brew shows up in reviews more than once, which tells you this isn't just pouring Stumptown into cups. Açaí bowls, avocado toast with goat cheese, smoked salmon sandwiches — the menu reads like standard California breakfast until you taste the actual execution.

Crispy cheddar on the breakfast burrito is a move. The hash gets called out specifically, which means it's doing something beyond "potatoes, check." Pancakes come "both ways," whatever that means — probably one sweet, one not. Solo breakfast works here. Group breakfast works. The vibe is aggressively casual but the food doesn't half-ass it.

No wait times mentioned in reviews, which either means you're fine or means it's small enough that waits don't register as complaints. Outdoor seating in the alley. Dog-friendly. Open for breakfast and lunch. If you want North Park breakfast without the Observatory North Park scene, this is the alley you want.